A Practical Guide to Choosing the Right Financial Advisor for You

About the Author

m.j. nodilo

true M.J. Nodilo, AIF®

Regional Director/Partner
Phoenix–Biltmore, Arizona

Choosing the right financial advisor is one of the most important decisions you can make for your financial well-being. Find a partner who genuinely understands your goals and provides support, empowering you to feel confident and secure at every stage of life.

A Practical Guide to Choosing the Right Financial Advisor for You

Major life transitions—such as retirement, divorce, or the loss of a loved one—often bring a mix of emotional and financial uncertainty. In these pivotal moments, a trusted financial advisor can provide more than just expert guidance; they offer the reassurance and stability needed to navigate uncharted territory.

The impact of working with a financial advisor is clear. According to ThinkAdvisor, 52% of Americans who work with a financial professional feel more financially secure than they did a year ago, compared to just 27% who do not engage with a professional.

Choosing the right financial advisor is one of the most important decisions you can make for your financial well-being. Beyond credentials or services, it’s about finding a partner who genuinely understands your goals and provides tailored support, empowering you to feel confident and secure at every stage of life.

Establishing a Deeper Connection with Your Advisor

Research from PWC highlights the value of financial advisors who embrace a more personalized approach. According to their findings, 66% of high-net-worth investors prioritize wealth management relationships that go beyond surface-level goals, focusing on a deeper understanding of their career, lifestyle, and family dynamics.

Supporting this, a study by CEG Insights found that 22.3% of clients are more likely to entrust additional assets to an advisor who takes the time to ask about their personal life, while 28.9% are more inclined to recommend an advisor who demonstrates this level of engagement.

Finding an advisor who can forge a deeper connection starts with asking the right questions. Consider asking:

  • How do you ensure that my financial plan aligns with my personal values, lifestyle, and long-term goals?
  • Can you share an example of how you’ve helped a client stay on track during a challenging financial period?
  • How do you tailor your advice to accommodate life changes, such as a career shift, starting a family, or retirement?
  • How do you stay informed about my evolving financial and personal priorities to adjust your recommendations accordingly?

Also, pay close attention to how an advisor communicates, as it speaks volumes about their ability to meet your needs. Do they actively listen, ensuring your concerns and goals take center stage rather than dominating the conversation?

Responsiveness is equally important—an advisor should address your questions promptly and proactively to keep you informed. Research from YCharts underscores this point, revealing that clients who hear from their advisors less frequently tend to feel less confident in their financial plans.

Ultimately, a great advisor demonstrates empathy and a comprehensive understanding of your unique situation, providing reassurance and unwavering support during life’s most challenging moments. These qualities lay the foundation for a lasting partnership built on mutual trust and genuine connection.

Choosing the Right Financial Advisor: Key Benefits and Considerations

Partnering with an advisor you trust—someone who listens, understands, and truly cares about your goals, your legacy, and your unique circumstances—can make all the difference in successfully implementing your financial plan. Here are a few examples of the benefits you could gain from choosing the right financial advisor.

1. Ongoing Financial Planning

One of the most significant benefits of working with a financial advisor is the confidence and sense of security that comes from having a comprehensive and continuously updated financial plan. According to Schwab’s 2024 Modern Wealth Survey, three in four Americans with a financial plan feel more in control of their finances, and nearly all (96%) express confidence in their ability to achieve their financial goals.

However, choosing the right financial advisor is critical, as their expertise, approach, and communication style will directly influence the success of your plan. Start by ensuring the advisor holds reputable credentials, such as the Certified Financial Planner (CFP®) designation. This certification reflects rigorous training and a commitment to fiduciary standards, ensuring the advisor prioritizes your best interests.

Strong communication is also essential for effective financial planning. A great advisor will take the time to understand your financial history, assess your current situation, and discuss your aspirations. They should actively listen, ask insightful questions, and collaborate with you to create a plan that truly reflects your goals and values.

It’s important to remember that financial planning isn’t a one-and-done task—it’s an ongoing process. The right advisor will proactively revisit and refine your plan as your circumstances and the financial landscape evolve, empowering you to navigate life’s complexities with clarity and confidence.


2. Holistic Wealth Management Services

High-net-worth individuals and families often face complex financial challenges that extend far beyond managing investments. According to PWC’s High Net Worth Investor Survey, these investors frequently seek “wealth management adjacent” services—such as tax planning, trust and estate planning, and even guidance on health or elder care—when choosing a financial advisor.

For those who need comprehensive support, the right advisor will offer a broad range of services tailored to meet diverse needs. For example, they can guide you through Social Security and Medicare decisions, provide insights into real estate investing, and evaluate your property, casualty, or life insurance coverage.

Many advisors also specialize in areas like small business consulting, estate planning, and navigating life transitions, offering holistic support that aligns with your unique circumstances. The key is to identify your specific objectives—whether it’s planning for retirement, protecting your legacy, or managing a major life change—and then seek out an advisor whose expertise and services can help you achieve those goals effectively.

3. Proactive Tax Planning

Proactive tax planning is another quality to consider when choosing the right financial advisor, as taxes can significantly erode your hard-earned wealth. Adding to the complexity, tax laws and policies frequently change, making it essential to partner with someone who not only understands the tax landscape but also stays informed about updates that could impact your financial plan.

In wealth management, tax planning often intertwines with other areas, such as retirement and estate planning. For instance, an advisor can help you minimize taxes on retirement income by strategically timing withdrawals from taxable, tax-deferred, and tax-free accounts. Similarly, they can guide you in setting up a trust to reduce estate taxes or advise on gifting strategies to transfer wealth efficiently to heirs.

A financial advisor who prioritizes your long-term goals can provide tailored strategies for unique situations, such as managing the tax implications of selling a business, exercising stock options, or navigating the complexities of generational wealth transfer. By integrating tax considerations into your overall financial plan, the right advisor can help you preserve and grow your wealth for years to come.

4. Managing Equity Compensation

Equity compensation, such as stock options or restricted stock units (RSUs), can be a valuable part of your overall financial picture—but it often comes with complex rules and considerations. The right financial advisor can help you navigate these intricacies and ensure you’re making the most of this benefit.

For example, an advisor can assist with timing the exercise of stock options to possibly minimize tax implications and align with your broader financial goals. They can also help you decide when to sell RSUs, taking into account factors like tax efficiency, company performance, and portfolio diversification.

Equity compensation also has long-term implications, such as its role in retirement planning or the potential risks of over-concentration in a single stock. The right advisor can work with you to create a tailored strategy that balances the growth potential of your equity with your overall risk tolerance and financial objectives.

5. Generational Wealth Planning

The scale of wealth transfer on the horizon is immense. According to Cerulli Associates, baby boomers are expected to pass down an unprecedented $84 trillion in assets over the next 20 years. Effectively managing this transition requires more than just financial know-how—it demands a strategic and thoughtful approach.

On the technical side, a financial advisor can implement strategies to minimize taxes and maximize the wealth transferred to your heirs. This might include setting up trusts to protect assets, leveraging annual gift exclusions, or using life insurance to provide liquidity for estate taxes.

Beyond the numbers, a great advisor also focuses on fostering financial literacy within your family, helping heirs develop the skills and confidence to manage their inheritance responsibly. They can facilitate meaningful discussions to align your family’s goals and values, fostering clarity, unity, and shared purpose around your legacy.

By choosing the right financial advisor, you can craft a comprehensive estate plan that not only protects your wealth but empowers your family to grow and sustain it, leaving a lasting impact for generations.

Red Flags to Watch for and Striking the Right Balance

When choosing a financial advisor, it’s important to recognize potential warning signs that could indicate a poor fit. Unresponsiveness, for instance, can signal a lack of prioritization of your needs, while a lack of transparency about their approach or vague explanations of fees may raise concerns about trustworthiness. A good advisor should be communicative, forthright, and clear about how they work and what they charge.

While robo-advisors can offer low-cost solutions and automated features, they often lack the personalized guidance and human connection that a skilled financial advisor provides. Balancing the two can be an effective strategy for some investors—for instance, leveraging the efficiency of robo-advisors for routine portfolio management while relying on a human advisor for more complex financial planning and emotional support during critical decisions.

The Emotional Side of Wealth Management: Why Behavioral Coaching Matters

Working with a financial advisor isn’t just about managing numbers in a spreadsheet. A truly effective advisor acts as a behavioral coach, guiding you through the emotional side of wealth management and helping you avoid self-defeating financial decisions.

This role becomes especially critical during periods of market volatility or downturns, when investors are often tempted to rethink their strategies. Advisors who offer proactive guidance and support during these challenging times not only help ease emotional stress but also enhance financial outcomes for their clients.

These advisors might steer you away from common mistakes like panic-selling during a dip or chasing high-performing investments without considering long-term consequences. Over time, their counsel can have a tangible impact: research from Vanguard suggests that advisors who incorporate behavioral coaching and other best practices can potentially add up to 3% or more in net returns for their clients.

This caliber of advice requires more than financial acumen. It hinges on trust and a genuine understanding of your unique values, priorities, and behaviors.

Your Checklist

Choosing the right financial advisor is one of the most important decisions you can make to safeguard and enhance your financial future. An exceptional advisor does more than manage investments—they deliver personalized guidance, emotional support, and strategic expertise across all areas of wealth management.

To help you identify the perfect partner for your financial journey, refer to this checklist of essential questions designed to ensure your advisor aligns with your unique goals and priorities.

Questions to Ask When Choosing the Right Financial Advisor

  • Are you a fiduciary?
    Ensure the advisor is a fiduciary, meaning that they are legally obligated to act in your best interest, not just recommend suitable products.
  • What fees do you charge, and what services are included?
    Understand the cost structure, whether it’s fee-only, commission-based, or a combination, and what you’ll receive in return.
  • What are your qualifications and certifications?
    Look for credentials such as Certified Financial Planner (CFP®) that demonstrate expertise and a commitment to fiduciary standards.
  • How do you customize financial plans to align with individual goals?
    Assess their ability to tailor strategies to your unique circumstances, values, and aspirations.
  • What’s your approach to communication?
    Ask about how often they’ll reach out, how they prefer to communicate, and how responsive they are to client inquiries.
  • How do you help clients navigate market volatility or financial downturns?
    Understand their role as a behavioral coach and how they provide guidance during challenging times.
  • What’s your experience working with clients in similar situations to mine?
    Determine if they have expertise relevant to your financial needs, such as equity compensation, generational wealth planning, or retirement strategies.
  • What technology or tools do you use to support your clients?
    Find out how they use modern tools for financial tracking, planning, and communication to enhance your experience.
  • Can you provide references or testimonials?
    Ask for insights from other clients to evaluate their reputation and service quality.
  • How do you stay informed about tax and policy changes?
    Ensure they proactively adapt to evolving laws and regulations to keep your financial plan optimized.

Contact EP Wealth to find an advisor who can help you through every stage of life.

 

DISCLOSURES:

  • Request an appointment with an EP Wealth Advisor when you have a minimum of $500,000 in investable assets – which includes qualified retirement plans (IRA, Roth IRA, 401(k), taxable brokerage, cash (savings / checking) and CDs. Investable assets do not include your home, vehicles, or collectibles.
  • Hiring a qualified advisor and/or financial planner does not guarantee investment success, and does not ensure that a client or prospective client will experience a higher level of performance or results. No guaranty or warranty is made that any direct or implied results or projections being represented here will be met or sustained.

 

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